As a previous Vice Chancellors’ Scholar at Nelson Mandela University, Mikaela holds a Cum Laude degree in BA Media, Communications and Culture, as well as an Honours in Corporate Communication. As a Mandela Rhodes Scholar she completed her Masters in Media Studies at the University of the Witwatersrand with distinction. Mikaela is currently completing a PhD in Media Studies at Rhodes University.
Her research builds on her other numerous internationally published research papers which critically engage with the intersection between retailing, marketing and identify formation in response to the commercialised culture.
A Case Study Analysis of Profitable Partnerships: Influencers and Advertorials in the Post COVID-19 Social Media Environment
Sexism Sells – Gendered Visual Language and Faludi’s Gendered Roles in South African Women’s Magazines – Analysing The “Daddy’s Girl”
From ELIZA to Ellie: Artificial Intelligence Therapists and the Relationship between Social Technology and Human Interactions.
Oosthuizen, M. 2019. Grocery Retail Collectable Loyalty Programmes: An Investigation into the Use of Colour as Embedded Messaging within Pick n Pay Collectable Programmes that Invite a Culture Of Collecting in South African Consumers.
Look Good for Me – Faludi’s Gendered Roles in SA Magazines
University of the Witwatersrand Consuming Gender Research Symposium
It is Women’s Month and women all over the world seem to be hyped up on Beyonce, but a healthy scepticism is encouraged before you buy that #BossLady handbag.
In Backlash: The Undeclared War Against Women, Susan Faludi (1992) claims that advertisements, through an omnipresent propaganda war, have succeeded in adapting the desires and directing the interests of women towards subordinate undertakings and pursuits resulting in women taking on a constant victimised state.
How can amateurs turn pro without the necessary backers? Covered in bandages and brused by black eyes, how can a female politician become a champ if the political ring refuses to be a neutral corner?
With a twist on the classic catwalk, Erre decided to showcase designs in an interactive installation, with models lining the runway in mannequin-like magic. Audience members admired and deliberated over every detail of the garments, displayed like paintings in a museum and adored for the works of art that they are.
South African Fashion Week kicked off a four-day fashion festival on Wednesday and naturally, BLOSS Magazine was front row to report on all of the must-see-moments and key trends shaping the fashion industry that are sure to affect your wardrobe. The first evening of the luxury collection show included the #NewTalent showcase, an initiative to incubate upcoming designers.